Ash & Rose

Clients: Mary and Nea Savoca

 

Working directly with founders Mary and Nea Savoca, I interned at Ash & Rose, a sustainable fashion boutique based in Boston, Massachusetts. My tasks were all-encompassing and touched on various needs to support the in-store and digital shopping experience. My responsibilities included:

• Creating a comprehensive and updated brand style guide and mood board to implement a new brand identity system

• Creating physical products by redesigning brand cloth tags and signage

• Creating social media graphics 

• Designing an iconography system for the website

• Photographing and uploading inventory to the e-commerce website, and assisting with on-site photoshoots

 

In addition, I also created a redesign of their candles for their apothecary line of scented candles.